Services

I offer a range of services to help you get the most value from your data investments.

Implementation

Best-practice configuration of Adobe Analytics, Google Analytics, and other digital analytics platforms.

  • ✓ Solution design
  • ✓ Report suite/property configuration
  • ✓ VRS/subproperty configuration
  • ✓ Reporting library configuration

Data Layer Architecture

Structured, semantic, and durable foundations for high-quality data collection.

  • ✓ Data layer specifications
  • ✓ Data layer implementation
  • ✓ Event validation and monitoring

Tag Management

Thoughtful, elegant solutions for Adobe Launch, Google Tag Manager, and other tag management platforms.

  • ✓ Tagging implementation
  • ✓ Tag performance optimization
  • ✓ Consent platform integration
  • ✓ Third-party tool integration

Measurement

Implementation, optimization, and reporting for Adobe Experience Cloud and Google Tag Manager.

  • ✓ Measurement frameworks
  • ✓ Measurement plans
  • ✓ Dashboard reporting

Optimization

Disciplined, creative solutions to support hypothesis validation.

  • ✓ Test planning
  • ✓ Test implementation
  • ✓ Testing libraries